| Original language | Danish |
|---|---|
| Title of host publication | Markedskommunikation i praksis |
| Editors | Kristian Eiberg, Sine Nørholm Just, Erich Karsholt, Simon Møberg Torp |
| Place of Publication | Frederiksberg |
| Publisher | Samfundslitteratur |
| Publication date | 2013 |
| Edition | 1 |
| Pages | 247-260 |
| Chapter | 16 |
| ISBN (Print) | 978-87-593-1613-9 |
| Publication status | Published - 2013 |
| Externally published | Yes |
Discipliner i markedskommunikation - teoretisk introduktion
Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Education