Do gender and personality traits influence use of deal sites? A replication

Frantisek Sudzina, Antonin Pavlicek

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

4 Citations (Scopus)

Abstract

There is a growing body of literature on impact of personality traits on technology adoption. But majority of these studies are never replicated and, therefore, it is hard to estimate how general are their findings. The focus of this paper is adoption of deal sites, and its aim to replicate in the Czech Republic a research of deal sites use originally conducted in Denmark. While in Denmark, agreeableness, neuroticism, and gender significantly influenced use of deal sites, in the Czech Republic, it was the remaining traits - extraversion, conscientiousness, and openness to experience, and gender. In both surveys, women used deal sites more than men. If usage is defined as at least one purchase within last six months, then only gender and extraversion are significant and conscientiousness is borderline significant.
Original languageEnglish
Title of host publicationProceedings of the 12th International Conference on Strategic Management and its Support by Information Systems 2017
EditorsRadek Němec, Lucie Chytilová
Place of PublicationOstrava
PublisherVSB-Technical University of Ostrava
Publication date2017
Pages112-119
ISBN (Print)978-80-248-4046-8
Publication statusPublished - 2017
Event12th International Conference on Strategic Management and its Support by Information Systems - Ostrava, Czech Republic
Duration: 25 May 201726 May 2017
Conference number: 12
https://www.ekf.vsb.cz/smsis/en/

Conference

Conference12th International Conference on Strategic Management and its Support by Information Systems
Number12
CountryCzech Republic
CityOstrava
Period25/05/201726/05/2017
Internet address

Keywords

  • adoption
  • deal sites
  • personality traits
  • empirical research

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