Do gender and personality traits influence visits of and purchases at deal sites?

Frantisek Sudzina, Antonin Pavlicek

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

2 Citations (Scopus)

Abstract

As deal sites became widespread, there are multiple international and local players in the Czech market. The research presented in the paper investigates if gender and personality traits influence frequency of visits of deal sites and the number of coupon purchases. Big Five Inventory-10 is used to measure personality traits. None of the factors influenced frequency of visits of deal sites. Only openness to experience seems to positively influence the number of coupon purchases, though the its significance is borderline.
Original languageEnglish
Title of host publicationIDIMT-2017 Digitalization in Management, Society and Economy : 25th Interdisciplinary Information Management Talks
EditorsPetr Doucek, Gerhard Chroust, Václav Oškrdal
Place of PublicationPodebrady
PublisherTrauner Buchservice, Rudolf Trauner Verlag
Publication date2017
Pages189-194
ISBN (Print)978-3-99062-119-6
Publication statusPublished - 2017
EventIDIMT 2017 - Prag, Czech Republic
Duration: 6 Sep 20168 Sep 2017

Conference

ConferenceIDIMT 2017
CountryCzech Republic
CityPrag
Period06/09/201608/09/2017

Keywords

  • adoption
  • deal sites
  • personality traits
  • empirical research

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