“Do it to Denmark”: A case study on viral processes in marketing messages

Bodil Stilling Blichfeldt, Karina Madsen Smed

Research output: Contribution to journalJournal articleResearchpeer-review

5 Citations (Scopus)
Original languageEnglish
JournalJournal of Vacation Marketing
Volume21
Issue number3
Pages (from-to)289-301
ISSN1356-7667
DOIs
Publication statusPublished - 2015

Keywords

  • Viral marketing
  • Marketing
  • Social media
  • Co-creation

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