Dual Value Creation and Business Model Design: An Ethnographic Study of an Internationalizing NGO

Research output: Contribution to conference without publisher/journalPaper without publisher/journalResearchpeer-review

Abstract

This ethnographic research explores the process of business model design in the context of an NGO internationalizing to an emerging market. It contributes to the business model literature by investigating how this NGO - targeting multiple key stakeholders - was experimenting (1) with value proposition; (2) creating the value/promise; and (3) delivering the value. Theoretically the paper is grounded in the dynamic capability view of the firm providing venues for future research and implications for policy and practice.
Original languageEnglish
Publication dateMay 2017
Publication statusPublished - May 2017
EventBusiness Model Conference - Ca’Foscari University, Venice, Venice, Italy
Duration: 18 May 201719 May 2017
http://www.businessmodelconference.com/

Conference

ConferenceBusiness Model Conference
LocationCa’Foscari University, Venice
CountryItaly
CityVenice
Period18/05/201719/05/2017
Internet address

Keywords

  • Business Model Innovation
  • NGO
  • Emerging Markets
  • Dynamic Capability
  • Internationalization
  • Ethnography
  • Theory Building
  • Moldova

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