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Abstract
This ethnographic research explores the process of business model design in the context of an NGO internationalizing to an emerging market. It contributes to the business model literature by investigating how this NGO - targeting multiple key stakeholders - was experimenting (1) with value proposition; (2) creating the value/promise; and (3) delivering the value. Theoretically the paper is grounded in the dynamic capability view of the firm providing venues for future research and implications for policy and practice.
| Original language | English |
|---|---|
| Publication date | May 2017 |
| Publication status | Published - May 2017 |
| Event | Business Model Conference - Ca’Foscari University, Venice, Venice, Italy Duration: 18 May 2017 → 19 May 2017 http://www.businessmodelconference.com/ |
Conference
| Conference | Business Model Conference |
|---|---|
| Location | Ca’Foscari University, Venice |
| Country/Territory | Italy |
| City | Venice |
| Period | 18/05/2017 → 19/05/2017 |
| Internet address |
Keywords
- Business Model Innovation
- NGO
- Emerging Markets
- Dynamic Capability
- Internationalization
- Ethnography
- Theory Building
- Moldova
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TBRP: Theory Building Research Programme
Turcan, R. V., Fraser, N., Fast, M. & Simonsen, M. K.
14/09/2012 → …
Project: Research