Editorial: Branding as a Competitive Lever

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish
JournalJournal of Euromarketing
Volume23
Issue number1-2
Pages (from-to)1-4
ISSN1049-6483
Publication statusPublished - Sep 2014

Keywords

  • Brands
  • branding
  • brand creation
  • competitiveness

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