Editorial: Branding as a Competitive Lever

Research output: Contribution to journal › Editorial › peer-review

Keywords

@article{0a61f083b13249f096a5539897c88055,

title = "Editorial: Branding as a Competitive Lever",

keywords = "Brands, branding, brand creation, competitiveness",

author = "Marinova, \{Svetla Trifonova\}",

year = "2014",

month = sep,

language = "English",

volume = "23",

pages = "1--4",

journal = "Journal of Euromarketing",

issn = "1049-6483",

publisher = "Haworth Press Inc.",

number = "1-2",

}