Either scholar or activist? Thinking cultural psychology beyond academia

Both Robert Innis’s and Svend Brinkmann’s works bring to the fore a notorious, but usually forgotten, topic on cultural psychology: the normative framework that regulates the relation between the researcher and the phenomena studied. In fact, these ‘models of human flourishing’, using authors’ terminology, are scarcely discussed in comparison to theoretical, methodological, and empirical issues. In the present paper, a number of potential reasons for this omission are explored. In particular, it is argued that discussing the normative and pragmatic side of the discipline appears as risky in two directions: turning cultural psychology
into activism, and conducting value-laden research. For this purpose, the case of
Arthur Jensen’s 1969 controversial publication on IQ is discussed. This example is useful to reveal the challenges that cultural psychology must face in order to become more aware of its normative orientations; particularly the pragmatic, social impact associated to conduct research on human issues. Ultimately, it is shown that the apparent risks mentioned before emerge from implicit, outdated conceptions of both activism and scientific activity.