n exploration into the impact of the global crisis on emerging economies and firms and their responses to it. The ways in which the leading emerging economies of Brazil, Russia, India and China (BRIC) are dealing with the challenges of the global crisis are complemented by the approaches applied by countries and firms from Central and Eastern Europe. This is a pioneering volume shedding light on the successful international activities of the emerging economies in the global crisis. Offering a variety of perspectives, the chapters deal with the successful application of specific modes of market entry of BRIC economies in developed countries and the ways in which Russian, Indian, Chinese, and also Polish, Slovene and Estonian firms have coped with the challenges of the global crisis.
|Place of Publication||Basingstoke, UK|
|Number of pages||390|
|ISBN (Print)||978 -1-137-27746-6|
|Publication status||Published - 2012|
'By linking the global economic crisis with the inward and outward foreign investment of emerging economies, this book uniquely combines cyclical and secular trends that are of great importance economically as well as geopolitically. It emphasizes the importance of context in defining how emerging economies and firms deal with the challenges of the global crisis. The volume is an essential read for the corporate and government decision maker and for the serious student.' - Oded Shenkar, Professor of Management and Human Resources, Fisher College of Business, The Ohio State University, USA
- global crisis, foreign direct investment, internationalization, emerging economies, emerging market firms