Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education

Marco Bardus, Christine T. Domegan, L. Suzanne Suggs, Bent Egberg Mikkelsen

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Abstract

In this chapter, the authors present cases from four teaching marketing education experiences, based on community engagement and service learning principles. The cases address environmental and social issues (i.e., waste minimization [Lebanon], food consumption [Denmark], intellectual disability [Ireland], water consumption, and plastic waste reduction [Switzerland]). This chapter stems from discussions generated during a thematic workshop the authors organized at the 3rd European Social Marketing Conference, held in Espoo, Finland, on September 22, 2016. Through these cases, the authors aim to stimulate critical reflection on the role of service learning in the broader marketing education and on the intersection between education and profession.
Original languageEnglish
Title of host publicationEvaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
EditorsMargarida M Pinheiro, Ana Estima, Susana Marques
Number of pages33
PublisherIGI global
Publication date2019
Pages84-116
Chapter8
ISBN (Print)9781522562955
ISBN (Electronic)9781522562962
DOIs
Publication statusPublished - 2019

Fingerprint

social marketing
marketing
learning
community
education
food consumption
student
Lebanon
social issue
Switzerland
Denmark
Finland
Ireland
disability
profession
water
Teaching
experience

Keywords

  • teaching
  • youth
  • food consumption
  • education

Cite this

Bardus, M., Domegan, C. T., Suggs, L. S., & Mikkelsen, B. E. (2019). Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education. In M. M. Pinheiro, A. Estima, & S. Marques (Eds.), Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession (pp. 84-116). IGI global. https://doi.org/10.4018/978-1-5225-6295-5.ch008
Bardus, Marco ; Domegan, Christine T. ; Suggs, L. Suzanne ; Mikkelsen, Bent Egberg. / Engaging Students and Communities Through Service Learning and Community-Academia Partnerships : Lessons From Social Marketing Education. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession. editor / Margarida M Pinheiro ; Ana Estima ; Susana Marques. IGI global, 2019. pp. 84-116
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Bardus, M, Domegan, CT, Suggs, LS & Mikkelsen, BE 2019, Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education. in MM Pinheiro, A Estima & S Marques (eds), Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession. IGI global, pp. 84-116. https://doi.org/10.4018/978-1-5225-6295-5.ch008

Engaging Students and Communities Through Service Learning and Community-Academia Partnerships : Lessons From Social Marketing Education. / Bardus, Marco; Domegan, Christine T.; Suggs, L. Suzanne; Mikkelsen, Bent Egberg.

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession. ed. / Margarida M Pinheiro; Ana Estima; Susana Marques. IGI global, 2019. p. 84-116.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

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Bardus M, Domegan CT, Suggs LS, Mikkelsen BE. Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education. In Pinheiro MM, Estima A, Marques S, editors, Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession. IGI global. 2019. p. 84-116 https://doi.org/10.4018/978-1-5225-6295-5.ch008