Environmental communication in business relations

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Abstract

This paper exemplifies how environmental communications is practised in and between companies to co-ordinate environmental improvements and to document the environmental profile of products. Three strategies for environmental communication are outlined, each with a given understanding embedded in the way, in which a company organise, communicate and learn in order to succeed in business. The ambition level regarding environmental improvements in each strategy can differ. The three strategies are not mutually exclusive; on the contrary, they supplement and support each other. Empirical data is collected by means of environmental reports, qualitative questionnaires, and a case study at Grundfos A/S in Denmark. These data will be discussed in relation to the three strategies of environmental communication. Different trends in environmental communication practise are found, and on this basis, recommendations are made in order to improve environmental communication in business relations.
Original languageEnglish
Place of PublicationAalborg
PublisherTechnology, Environment and Society, Department of Development and Planning, Aalborg University
Number of pages18
Publication statusPublished - 2006

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