A Review of Formal and Informal Regulations in the Nordic Influencer Industry

Crystal Abidin; Kjeld Steenbjerg  Hansen; Mathilde  Hogsnes; Gemma  Newlands; Mette Lykke Nielsen; Louise   Yung Nielsen; Tanja  Sihvonen

doi:10.2478/njms-2020-0007

A Review of Formal and Informal Regulations in the Nordic Influencer Industry

Crystal Abidin^*, Kjeld Steenbjerg Hansen, Mathilde Hogsnes, Gemma Newlands, Mette Lykke Nielsen, Louise Yung Nielsen, Tanja Sihvonen

^*Corresponding author for this work

Research output: Contribution to journal › Journal article › Research › peer-review

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Abstract

This article provides a systematic review of laws, guidelines, and best practices related to the Nordic influencer industry as of the year 2020. We highlight some nuanced differences or shortfalls across Denmark, Finland, Norway, and Sweden, and give some policy recommendations to national governments and industry in order to maintain a professional Nordic standard. The article identifies a degree of social, cultural, and economic coherence in the Nordic context that allows for the Danish, Finnish, Norwegian, and Swedish influencer industries to be viewed as a collaborative entity. It then reviews the status of income and tax procedures, and the regulation of commercial disclosures for influencers in the Nordic region. It is hoped that this research contributes to strengthening the integrity and rigour of the Nordic influencer industry to serve as a model for other regional networks of influencers.

Translated title of the contribution	Et review af formelle og uformelle reguleringer i den nordiske influencer industri
Original language	English
Journal	Nordic Journal of Media Studies
Volume	2
Issue number	1
Pages (from-to)	71-83
Number of pages	13
ISSN	1601-829X
DOIs	https://doi.org/10.2478/njms-2020-0007
Publication status	Published - 7 Jun 2020

Keywords

influencer industry
regulation
policy
social media
Nordic media

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10.2478/njms-2020-0007Licence: CC BY-NC-ND 4.0

A Review of Formal and Informal Regulations in the Nordic Influencer IndustryFinal published version, 288 KBLicence: CC BY-NC-ND 4.0

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(RADAR): Risici og arbejdsmiljø blandt unge på de nye digitale arbejdsmarkeder – et kollaborativt udviklingsprojekt.
Nielsen, M. L., Nielsen, L. Y., Laursen, C. S. & Dyreborg, J.
Arbejdsmiljøforskningsfonden
01/02/2018 → 30/04/2020
Project: Research

Cite this

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abstract = "This article provides a systematic review of laws, guidelines, and best practices related to the Nordic influencer industry as of the year 2020. We highlight some nuanced differences or shortfalls across Denmark, Finland, Norway, and Sweden, and give some policy recommendations to national governments and industry in order to maintain a professional Nordic standard. The article identifies a degree of social, cultural, and economic coherence in the Nordic context that allows for the Danish, Finnish, Norwegian, and Swedish influencer industries to be viewed as a collaborative entity. It then reviews the status of income and tax procedures, and the regulation of commercial disclosures for influencers in the Nordic region. It is hoped that this research contributes to strengthening the integrity and rigour of the Nordic influencer industry to serve as a model for other regional networks of influencers.",

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AU - Abidin, Crystal

AU - Hansen, Kjeld Steenbjerg

AU - Hogsnes, Mathilde

AU - Newlands, Gemma

AU - Nielsen, Mette Lykke

AU - Yung Nielsen, Louise

AU - Sihvonen, Tanja

PY - 2020/6/7

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AB - This article provides a systematic review of laws, guidelines, and best practices related to the Nordic influencer industry as of the year 2020. We highlight some nuanced differences or shortfalls across Denmark, Finland, Norway, and Sweden, and give some policy recommendations to national governments and industry in order to maintain a professional Nordic standard. The article identifies a degree of social, cultural, and economic coherence in the Nordic context that allows for the Danish, Finnish, Norwegian, and Swedish influencer industries to be viewed as a collaborative entity. It then reviews the status of income and tax procedures, and the regulation of commercial disclosures for influencers in the Nordic region. It is hoped that this research contributes to strengthening the integrity and rigour of the Nordic influencer industry to serve as a model for other regional networks of influencers.

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KW - regulering

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KW - Social Media

KW - influencer industry

KW - regulation

KW - policy

KW - social media

KW - Nordic media

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A Review of Formal and Informal Regulations in the Nordic Influencer Industry

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Keywords

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(RADAR): Risici og arbejdsmiljø blandt unge på de nye digitale arbejdsmarkeder – et kollaborativt udviklingsprojekt.

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