ETHNOCENTRISM AND BUYING BEHAVIOUR OF DANISH CONSUMERS

Andreea Ioana Bujac, John Ernest Kuada, Mads Birkbak Thomsen

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalEuropean Journal of Marketing
ISSN0309-0566
Publication statusIn preparation - 2019

Keywords

  • consumer ethnocentrism
  • online behaviour
  • Denmark

Cite this

Bujac, A. I., Kuada, J. E., & Birkbak Thomsen, M. (2019). ETHNOCENTRISM AND BUYING BEHAVIOUR OF DANISH CONSUMERS. Manuscript in preparation.