Everyone does it: Product-related Resell Strategies of Professional Second-hand Retailers

Lea Becker Frahm*, Linda Nhu Laursen, Christian Tollestrup

*Corresponding author for this work

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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Abstract

Today, second-hand businesses, play an increasing role in prolonging product lifetime and postponing product obsolescence through circularity. Currently, research on circular consumption is nevertheless still limited (van Dam et al., 2020). While the resell and reuse of products is still a ‘niche phenomenon’ (Wilts et al., 2021), the mere existence of second-hand businesses, including private
retro shops, charity shops, and shops at municipality recycling stations illustrates, the acquisitions of products does not have to be from the first cycle of consumption (Gregson & Crewe, 2003). In this paper, we research second-hand shops, as we argue these are important to contribute knowledge on
how to support circular consumption and increase the lifetime of products in use. Through observations at second-hand shops (n=20) and semi-structured interviews (n=11) with different types of second-hand retailers, we identify six cumulative resell strategies used to sell second-hand goods. These strategies
include: 1) pricing, 2) cleaning, 3) research brand, 4) renew or restore, 5) repurpose or upcycle, and 6) identifying the history.
Translated title of the contributionAlle gør det - Produktrelaterede Gen-salgsstrategier af Professionelle Genbrugssælgere
Original languageEnglish
Title of host publicationPROCEEDINGS 5th PLATE Conference : The 5th Product Lifetimes and the Environment Conference in Aalto University, Espoo, Finland, 31 May – 2 June, 2023
EditorsKirsi Niinimäki, Kirsti Cura
Number of pages7
PublisherAalto University
Publication date2023
Pages303-309
ISBN (Electronic)978-952-64-1367-9
Publication statusPublished - 2023
EventThe 5th Product Lifetimes and The Environment Conference - PLATE 2023 - Aalto University, Espoo, Finland
Duration: 31 May 20232 Jun 2023
Conference number: 5
https://www.plateconference.org/plate-2021-conference-3/
https://www.plateconference.org/

Conference

ConferenceThe 5th Product Lifetimes and The Environment Conference - PLATE 2023
Number5
LocationAalto University
Country/TerritoryFinland
CityEspoo
Period31/05/202302/06/2023
Internet address
SeriesAalto University publication series ART + DESIGN + ARCHITECTURE
ISSN1799-4861

Keywords

  • Resell strategies
  • Second-hand products
  • Second-hand shop
  • Product lifetime
  • Design for circular economy

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