Everyone does it: Product-related Resell Strategies of Professional Second-hand Retailers

Lea Becker Frahm*, Linda Nhu Laursen, Christian Tollestrup

*Corresponding author for this work

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

47 Downloads (Pure)


Today, second-hand businesses, play an increasing role in prolonging product lifetime and postponing product obsolescence through circularity. Currently, research on circular consumption is nevertheless still limited (van Dam et al., 2020). While the resell and reuse of products is still a ‘niche phenomenon’ (Wilts et al., 2021), the mere existence of second-hand businesses, including private
retro shops, charity shops, and shops at municipality recycling stations illustrates, the acquisitions of products does not have to be from the first cycle of consumption (Gregson & Crewe, 2003). In this paper, we research second-hand shops, as we argue these are important to contribute knowledge on
how to support circular consumption and increase the lifetime of products in use. Through observations at second-hand shops (n=20) and semi-structured interviews (n=11) with different types of second-hand retailers, we identify six cumulative resell strategies used to sell second-hand goods. These strategies
include: 1) pricing, 2) cleaning, 3) research brand, 4) renew or restore, 5) repurpose or upcycle, and 6) identifying the history.
Translated title of the contributionAlle gør det - Produktrelaterede Gen-salgsstrategier af Professionelle Genbrugssælgere
Original languageEnglish
Title of host publicationPROCEEDINGS 5th PLATE Conference : The 5th Product Lifetimes and the Environment Conference in Aalto University, Espoo, Finland, 31 May – 2 June, 2023
EditorsKirsi Niinimäki, Kirsti Cura
Number of pages7
PublisherAalto University
Publication date2023
ISBN (Electronic)978-952-64-1367-9
Publication statusPublished - 2023
EventThe 5th Product Lifetimes and The Environment Conference - PLATE 2023 - Aalto University, Espoo, Finland
Duration: 31 May 20232 Jun 2023
Conference number: 5


ConferenceThe 5th Product Lifetimes and The Environment Conference - PLATE 2023
LocationAalto University
Internet address
SeriesAalto University publication series ART + DESIGN + ARCHITECTURE


  • Resell strategies
  • Second-hand products
  • Second-hand shop
  • Product lifetime
  • Design for circular economy


Dive into the research topics of 'Everyone does it: Product-related Resell Strategies of Professional Second-hand Retailers'. Together they form a unique fingerprint.

Cite this