Experiences from a Decade: A Universal Approach to Business Model Teaching

Jesper Chrautwald Sort; Kristian Brøndum Kristiansen

doi:10.5278/jbm.v9i3.2558

Experiences from a Decade: A Universal Approach to Business Model Teaching

Jesper Chrautwald Sort, Kristian Brøndum Kristiansen

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Abstract

There are many different approaches to teaching business models. This paper pre-sents a universal five-step approach developed from an ongoing longitudinal ac-tion research project to uncover best-practice in educating and developing business model competencies. The approach is based on the teaching principles of case-based teaching, learning-by-doing and problem-based learning.

Original language	English
Journal	Journal of Business Models
Volume	9
Issue number	3
Pages (from-to)	50-59
Number of pages	10
ISSN	2246-2465
DOIs	https://doi.org/10.5278/jbm.v9i3.2558
Publication status	Published - 28 Sept 2021

Keywords

Teaching
Business Model
Business model canvas

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10.5278/jbm.v9i3.2558Licence: CC BY-NC-ND 3.0

2558-Article Text-22260-1-10-20210924Final published version, 929 KBLicence: CC BY-NC-ND 3.0

https://journals.aau.dk/index.php/JOBM/article/view/2558

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title = "Experiences from a Decade: A Universal Approach to Business Model Teaching",

abstract = "There are many different approaches to teaching business models. This paper pre-sents a universal five-step approach developed from an ongoing longitudinal ac-tion research project to uncover best-practice in educating and developing business model competencies. The approach is based on the teaching principles of case-based teaching, learning-by-doing and problem-based learning.",

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KW - Business model canvas

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Experiences from a Decade: A Universal Approach to Business Model Teaching

Abstract

Keywords

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