Experiences from a Decade: A Universal Approach to Business Model Teaching

Jesper Chrautwald Sort, Kristian Brøndum Kristiansen

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There are many different approaches to teaching business models. This paper pre-sents a universal five-step approach developed from an ongoing longitudinal ac-tion research project to uncover best-practice in educating and developing business model competencies. The approach is based on the teaching principles of case-based teaching, learning-by-doing and problem-based learning.
Original languageEnglish
JournalJournal of Business Models
Issue number3
Pages (from-to)50-59
Number of pages10
Publication statusPublished - 28 Sep 2021


  • Teaching
  • Business Model
  • Business model canvas


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