Experiential dimensions of TV advetising: Modeling narrative and non-narrative perceptions

Lars Pynt Andersen; Jan Møller Jensen

doi:10.21511/im.12(2).2016.01

Experiential dimensions of TV advetising: Modeling narrative and non-narrative perceptions

Lars Pynt Andersen, Jan Møller Jensen

Research output: Contribution to journal › Journal article › Research › peer-review

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Original language	English
Journal	Innovative Marketing
Volume	12
Issue number	2
Pages (from-to)	6-15
ISSN	1814-2427
DOIs	https://doi.org/10.21511/im.12(2).2016.01
Publication status	Published - 2016
Externally published	Yes

Bibliographical note

Publisher Copyright:
© Lars P. Andersen, Jan M. Jensen, 2016.

Keywords

Advertizing effectiveness
Advertizing perceptions
Creative strategy
Lyrical advertizing
Narrative transportation
Television advertizing

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10.21511/im.12(2).2016.01

Experiential_dimensions_of_TV_advetisingFinal published version, 320 KB

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title = "Experiential dimensions of TV advetising: Modeling narrative and non-narrative perceptions",

keywords = "Advertizing effectiveness, Advertizing perceptions, Creative strategy, Lyrical advertizing, Narrative transportation, Television advertizing",

author = "Andersen, {Lars Pynt} and Jensen, {Jan M{\o}ller}",

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KW - Advertizing effectiveness

KW - Advertizing perceptions

KW - Creative strategy

KW - Lyrical advertizing

KW - Narrative transportation

KW - Television advertizing

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DO - 10.21511/im.12(2).2016.01

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EP - 15

JO - Innovative Marketing

JF - Innovative Marketing

IS - 2

ER -

Experiential dimensions of TV advetising: Modeling narrative and non-narrative perceptions

Bibliographical note

Keywords

Access to Document

AUB Link

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