Abstract
This chapter challenges the view of innovation as synonymous to improvement, which underlies much of the current business paradigm. It debates the presence of the ethical element in innovation processes by presenting the case study of high-fructose corn syrup, a product innovation widely used in the food industry. An argumentative analysis is conducted upon the case, taking into account the perspective of the different stakeholders. The main message of this chapter is that innovations have an inherent ethical dimension and that, for them to serve important societal purposes, it is imperative for the ethical dimension to be considered by different actors in the system.
Original language | English |
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Title of host publication | Business Law and Ethics: Concepts, Methodologies, Tools, and Applications |
Number of pages | 35 |
Publisher | IGI global |
Publication date | 31 Mar 2015 |
Pages | 1273-1307 |
ISBN (Print) | 9781466681965, 1466681950, 9781466681958 |
DOIs | |
Publication status | Published - 31 Mar 2015 |