Fintech – Stick or Carrot – in Innovating and Transforming a Financial Ecosystem: Toward a Typology of Comfort Zoning

Romeo Turcan, Bernadett Deák

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalIndustrial Marketing Management
ISSN0019-8501
Publication statusSubmitted - 2021

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