Foreign direct investment motives and marketing strategies in Central and Eastern Europe

Marin Alexandrov Marinov; Svetla Trifonova Marinova

Foreign direct investment motives and marketing strategies in Central and Eastern Europe

Marin Alexandrov Marinov^*, Svetla Trifonova Marinova

^*Corresponding author for this work

International Business Research Group

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Abstract

Foreign direct investment (FDI) inflows are of crucial importance for the process of reintegration of Central and Eastern Europe (CEE) in the global marketplace. This paper explores the motives of foreign investors, host governments, and host companies in the FDI process taking place in CEE. The degree to which the motives of the three parties have been achieved is evaluated. The motives of foreign investors, host governments, and host companies are related to the strategic priorities of the FDI companies. The way in which these priorities have been realized is discussed. Recommendations for foreign investors' behavior in the CEE context are presented at the end of the article. The research data come from four countries: Bulgaria, Hungary, Poland, and Slovenia.

Original language	English
Title of host publication	Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Number of pages	31
Publisher	CRC Press
Publication date	8 Apr 2014
Pages	25-55
ISBN (Print)	0789009617, 9780789009616
ISBN (Electronic)	9781315809328
Publication status	Published - 8 Apr 2014

Keywords

Bulgaria
Central Europe
Eastern Europe
Economic reform
FDI
Hungary
International marketing strategy
Poland
Slovenia
Transition

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abstract = "Foreign direct investment (FDI) inflows are of crucial importance for the process of reintegration of Central and Eastern Europe (CEE) in the global marketplace. This paper explores the motives of foreign investors, host governments, and host companies in the FDI process taking place in CEE. The degree to which the motives of the three parties have been achieved is evaluated. The motives of foreign investors, host governments, and host companies are related to the strategic priorities of the FDI companies. The way in which these priorities have been realized is discussed. Recommendations for foreign investors' behavior in the CEE context are presented at the end of the article. The research data come from four countries: Bulgaria, Hungary, Poland, and Slovenia.",

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Foreign direct investment motives and marketing strategies in Central and Eastern Europe. / Marinov, Marin Alexandrov ; Marinova, Svetla Trifonova.
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS. CRC Press, 2014. p. 25-55.

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

TY - CHAP

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AU - Marinova, Svetla Trifonova

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N2 - Foreign direct investment (FDI) inflows are of crucial importance for the process of reintegration of Central and Eastern Europe (CEE) in the global marketplace. This paper explores the motives of foreign investors, host governments, and host companies in the FDI process taking place in CEE. The degree to which the motives of the three parties have been achieved is evaluated. The motives of foreign investors, host governments, and host companies are related to the strategic priorities of the FDI companies. The way in which these priorities have been realized is discussed. Recommendations for foreign investors' behavior in the CEE context are presented at the end of the article. The research data come from four countries: Bulgaria, Hungary, Poland, and Slovenia.

AB - Foreign direct investment (FDI) inflows are of crucial importance for the process of reintegration of Central and Eastern Europe (CEE) in the global marketplace. This paper explores the motives of foreign investors, host governments, and host companies in the FDI process taking place in CEE. The degree to which the motives of the three parties have been achieved is evaluated. The motives of foreign investors, host governments, and host companies are related to the strategic priorities of the FDI companies. The way in which these priorities have been realized is discussed. Recommendations for foreign investors' behavior in the CEE context are presented at the end of the article. The research data come from four countries: Bulgaria, Hungary, Poland, and Slovenia.

KW - Bulgaria

KW - Central Europe

KW - Eastern Europe

KW - Economic reform

KW - FDI

KW - Hungary

KW - International marketing strategy

KW - Poland

KW - Slovenia

KW - Transition

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BT - Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

PB - CRC Press

ER -

Foreign direct investment motives and marketing strategies in Central and Eastern Europe

Abstract

Keywords

AUB Link

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