Fostering resilience: The potential of design to support strategic agility

Olivia Harre, Luca Simeone, Cathrine Seidelin

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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Abstract

‘Strategic agility’– i.e., how organizations can strategically plan and cope with uncertainty through a continuous tuning, monitoring, and re-balancing of their opera- tions – has been characterized as a critical component to foster organizational resili- ence. This paper aims at investigating whether and how design can support organiza- tions to acquire greater strategic agility. Our analysis is grounded in a case of a globally operating software company that has recently established a design team and intro- duced design methods in its development processes. The paper shows how design fa- voured processes that are generally linked to strategic agility (distancing, anticipating, reframing, experimenting, decoupling, and dialoguing). Taken together, these pro- cesses were key in building the strategic agility needed in transitioning from a product- centric orientation towards a user- and service-centred approach.
Original languageEnglish
Title of host publicationDRS2022: Bilbao
Number of pages14
PublisherDesign Research Society
Publication date2022
ISBN (Electronic)978-1-91229-457-2
DOIs
Publication statusPublished - 2022
EventDesign Research Society Conference 2022 - Bilbao, Spain
Duration: 25 Jun 20222 Jul 2022

Conference

ConferenceDesign Research Society Conference 2022
Country/TerritorySpain
CityBilbao
Period25/06/202202/07/2022
SeriesProceedings of DRS
ISSN2398-3132

Keywords

  • strategic agility
  • Strategy
  • Service Design
  • service-centred

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