From Creativity to New Venture Creation: Exploring the potentials of training creativity and business-opportunity spotting

Christian Nielsen, Christian Byrge, Morten Lund

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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Abstract

This paper explores the processes of creating new companies with original and useful business models from a conceptual perspective. Based on data from large-scale creativity training programs and business model development studies in Denmark encompassing over 100 companies and 200 entrepreneurs, the key proposition of the paper is that entrepreneurs can enhance their development processes through training their competences in creativity and opportunity spotting. The paper presents the key training methods identified in this study including an embodied creativity training program for daily creativity training, as well as a software-based framework for identifying useful business model configurations. The notion and potential effect of each program as separate tools is discussed, followed by a more in-depth discussion of the interrelationships between creative processes, opportunity spotting and the choice of business model configurations. The implications of the paper are discussed in terms of a research program under establishment as well as a combined teaching module aimed at new venture creation students within higher-education, high schools and primary school levels.
Original languageEnglish
Title of host publicationAustralian Centre for Entrepreneurship Research Exchange Conference 2016 : Conference Proceedings
EditorsPer Davidsson
PublisherQueensland University of Technology
Publication date2016
ISBN (Electronic)978-0-646-95752-4
Publication statusPublished - 2016
EventACERE 2016 Conference - Griffith, Australia
Duration: 2 Feb 20165 Feb 2016

Conference

ConferenceACERE 2016 Conference
Country/TerritoryAustralia
CityGriffith
Period02/02/201605/02/2016

Keywords

  • Creativity training
  • Opportunity spotting
  • New venture creation
  • Original and useful business models
  • Business model innovation

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  • Original Business Model Innovation

    Byrge, C., Lund, M. & Nielsen, C.

    11/02/2016 → …

    Project: Research

  • Business Creativity

    Byrge, C.

    01/04/2013 → …

    Project: Research

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