Gender and perceptual dimensions of TV-advertising

Lars Pynt Andersen, Jan Møller Jensen

Research output: Contribution to journal › Journal article › Research › peer-review

Keywords

@article{f2a1cd86cd4742ef8833aa8a9494a7bf,

title = "Gender and perceptual dimensions of TV-advertising",

keywords = "Gender and advertising, Advertising effects",

author = "Andersen, {Lars Pynt} and Jensen, {Jan M{\o}ller}",

year = "2015",

month = sep,

language = "English",

volume = "11",

pages = "30--39",

journal = "Innovative Marketing",

issn = "1814-2427",

publisher = "LLC “Consulting Publishing Company “Business Perspectives”",

number = "2",

}