Gender and personality traits' (BFI-10) effect on opinion leadership

Cecilia Olexova, Frantisek Sudzina

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review


Opinion leadership used to be perceived as a highly domain-specific trait but it was found to be multi-faceted, i.e. individuals are influential independent of a specific subject area. Another term is generalized opinion leadership. Impact of Big Five Inventory personality traits on domain-specific opinion leadership mediated through objective knowledge and generalized opinion leadership was investigated by Gnambs and Batinic. According to them, generalized opinion leadership should be influenced by extraversion, neuroticism, and openness to experience. The paper can be perceived as a replication of Gnambs and Batinic's study in a loose sense of the term. The research was conducted in Slovakia. With regards to the findings, extraversion and neuroticism were significant - in line with Gnambs and Batinic; moreover, agreeableness was significant; consciousness was significant at approximately .1 level; while openness to experience - identified by Gnambs and Batinic - was not significant.
Original languageEnglish
Title of host publicationKnowledge for Market Use 2017 : People in Economics – Decisions, Behavior and Normative Models
EditorsPavla Slavíčková
Place of PublicationOlomouc
PublisherPalacký University
Publication date2017
ISBN (Electronic)978-80-244-5233-3
Publication statusPublished - 2017
EventKnowledge for Market Use 2017 - Olomouc, Czech Republic
Duration: 7 Sep 20178 Sep 2017


ConferenceKnowledge for Market Use 2017
Country/TerritoryCzech Republic


  • opinion leadership
  • personality traits
  • Big Five Inventory
  • questionnaire survey
  • quantitative research


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