Going global with personas

Lene Nielsen, Kira Storgaard Nielsen, Jan Stage, Jane Billestrup

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

13 Citations (Scopus)

Abstract

The persona method is widely used and commonly described both in
scientific literature and in case-based blogs. Most often the descriptions point to
a local context with local user groups and it is difficult to find writings on use
of the method in an international context and in globally distributed teams. This
paper reports from a qualitative study conducted in 2012/13 within 13 Danish
companies and points to how design teams apply several different strategies
when end-users are distributed worldwide. Moreover it shows how the design-
ers value the strength of the method to provide common grounds for the team,
especially for team distributed across countries.
Keywords: personas, scenarios, cross culture, international, design.
Original languageEnglish
Title of host publicationHuman-Computer Interaction – INTERACT 2013 : 14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6, 2013, Proceedings, Part IV
EditorsPaula Kotzé, Gary Marsden, Gitte Lindgaard, Janet Wesson, Marco Winckler
Number of pages8
Volume8120
PublisherSpringer Publishing Company
Publication date2013
Pages350-357
ISBN (Print)978-3-642-40497-9
ISBN (Electronic)978-3-642-40498-6
DOIs
Publication statusPublished - 2013
EventINTERACT 2013: Designing for diversity - Cape Town, South Africa
Duration: 2 Sep 20136 Sep 2013
Conference number: 14

Conference

ConferenceINTERACT 2013
Number14
CountrySouth Africa
CityCape Town
Period02/09/201306/09/2013
SeriesLecture Notes in Computer Science
Volume8120
ISSN0302-9743

Cite this

Nielsen, L., Storgaard Nielsen, K., Stage, J., & Billestrup, J. (2013). Going global with personas. In P. Kotzé, G. Marsden, G. Lindgaard, J. Wesson, & M. Winckler (Eds.), Human-Computer Interaction – INTERACT 2013: 14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6, 2013, Proceedings, Part IV (Vol. 8120, pp. 350-357). Springer Publishing Company. Lecture Notes in Computer Science, Vol.. 8120 https://doi.org/10.1007/978-3-642-40498-6_27