Green communication: The enabler to multiple business models

Peter Lindgren, Suberia Clemmensen, Yariv Taran, Martin Krogstrup Nielsen

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

Companies stand at the forefront of a new business

model reality with new potentials - that will change

their basic understanding and practice of running

their business models radically. One of the drivers to

this change is green communication, its strong relation

to green business models and its possibility to

enable lower energy consumption. This paper shows

how green communication enables innovation of

green business models and multiple business models

running simultaneously in different markets to different

customers.

Original languageEnglish
Title of host publicationThe 12th International Symposium on Wireless Personal Multimedia Communications
Number of pages7
PublisherWPMC
Publication date2010
Publication statusPublished - 2010
EventThe 12th International Symposium on Wireless Personal Multimedia Communications - Sendai, Japan
Duration: 7 Sep 200910 Sep 2009
Conference number: 12

Conference

ConferenceThe 12th International Symposium on Wireless Personal Multimedia Communications
Number12
Country/TerritoryJapan
CitySendai
Period07/09/200910/09/2009

Keywords

  • Green Communication
  • Green Business Model
  • Multiple business models
  • Business Model innovation
  • Multiple Case Study

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