Growth challenges in small manufacturing ventures from emerging economies: The evidence from Moldova

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Abstract

This is a teaching case study that addresses the issues of emergence, legitimation, growth and internationalization of small manufacturing firms located in remote areas in an emerging economy.
Original languageEnglish
Title of host publicationMarketing management in geographically remote industrial clusters : Implications for business-to-consumer marketing
EditorsGeorge Tesar, Jan Bodin
PublisherWorld Scientific
Publication date30 Jan 2013
Pages387-404
ISBN (Print)978-981-4383-05-9
DOIs
Publication statusPublished - 30 Jan 2013

Keywords

  • Internationalization
  • Small manufacturing firms
  • Emerging markets
  • Moldova

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