This is a teaching case study that addresses the issues of emergence, legitimation, growth and internationalization of small manufacturing firms located in remote areas in an emerging economy.
|Title of host publication||Marketing management in geographically remote industrial clusters : Implications for business-to-consumer marketing|
|Editors||George Tesar, Jan Bodin|
|Publication date||30 Jan 2013|
|Publication status||Published - 30 Jan 2013|
- Small manufacturing firms
- Emerging markets