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Abstract
Servitization has been recognized as the process of creating value through adding services to products. Labels, such as “route to growth”, “profitability and economic stability”, “closer customer relationship”, have been attached to servitization. However, contrary to the positive connotations of these labels, the potential benefits of servitization are often overshadowed by costs associated with it. By using the cases of Chinese and Danish manufacturing firms, this study takes a closer look at possible hidden costs of servitization and contributes to our understanding of servitization performance paradox.
| Original language | English |
|---|---|
| Publication date | 2016 |
| Number of pages | 14 |
| Publication status | Published - 2016 |
| Event | 6th Aalborg Conference on International Business: Embarrassing the Challenges of Globalization - Comwell Rebild Bakker, Aalborg, Denmark Duration: 1 Jun 2016 → 3 Jun 2016 |
Conference
| Conference | 6th Aalborg Conference on International Business |
|---|---|
| Location | Comwell Rebild Bakker |
| Country/Territory | Denmark |
| City | Aalborg |
| Period | 01/06/2016 → 03/06/2016 |
Keywords
- Hidden Costs
- Servitization
- Manufacturing
- China
- Denmark
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SDC research project: Sino-Danish Center Research Project: Value Chain Innovation
Wæhrens, B. V. (Project Manager), Slepniov, D. (Project Manager), Johansen, J. (Project Participant), Søberg, P. V. (Project Participant), Cheng, Y. (Project Participant), Vang, J. (Project Participant), Madsen, E. S. (Project Participant), Adeyemi, O. A. (Project Participant), DU, J. (Project Coordinator), Wu, X. (Project Participant), Wu, D. (Project Participant) & Schulzmann, D. (Project Participant)
10/03/2011 → …
Project: Research