How design influences fan engagement

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review


With the original online mailing lists, newsgroups, and even Livejournal, older fans would mentor new fans on the rules of the particular fandom, as well as give advice on how to post. Groups could be managed by administrators, and informal groups would develop through becoming “friends” with other fans. Reciprocity was part of the unspoken norm. When fans and fandoms migrated to sites like Tumblr, rules of engagement changed drastically. New fans could engage with the presented material without any need of mentoring. Tumblr relies on click and drop, making posting, liking, and commenting easy. Tumblr’s focus on the material as opposed the relationships and users, means that Livejournal’s managing of groups and interactions is impossible to replicate on Tumblr (Jensen, 2017). Fandom becomes a battleground, where engagement can mean harassment and the need to withdraw from fandom activity all together (Christensen & Jensen, 2018).
Translated title of the contributionHvordan design påvirker fan deltagelse
Original languageEnglish
Publication date27 Jun 2018
Publication statusPublished - 27 Jun 2018
EventMedia Tactics and Engagement - The NECS 2018 Conference - University of Amsterdam, Amsterdam, Netherlands
Duration: 27 Jun 201829 Jun 2018
Conference number: 12


ConferenceMedia Tactics and Engagement - The NECS 2018 Conference
LocationUniversity of Amsterdam
Internet address

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