How does AI Impact Bankers Trust Building Efforts: Towards an analytical framework

^*Corresponding author for this work

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research

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Original language	English
Title of host publication	Global Sales Science Institute
Publication date	Jun 2022
Pages	96-109
Publication status	Published - Jun 2022
Event	The Global Sales Science Institute (GSSI) 15th Conference - Frankfurt, Germany Duration: 8 Jun 2022 → 11 Jun 2022 Conference number: 15 https://www.ama.org/events/academic/2022-global-sales-science-institute-and-ama-sales-sig-conference/

Conference	The Global Sales Science Institute (GSSI) 15th Conference
Number	15
Country/Territory	Germany
City	Frankfurt
Period	08/06/2022 → 11/06/2022
Internet address	https://www.ama.org/events/academic/2022-global-sales-science-institute-and-ama-sales-sig-conference/

Series	Proceedings of the Annual Global Sales Science Institute Conference
ISSN	2510-733X

Keywords

AI, Chatbots, Trust-Building, Bank Advisors, Sales Management, Relationship Marketing

@inproceedings{153ee701fae14ca08b3b87af8cadf8b9,

title = "How does AI Impact Bankers Trust Building Efforts: Towards an analytical framework",

keywords = "AI, Chatbots, Trust-Building, Bank Advisors, Sales Management, Relationship Marketing",

author = "Sathiskumar, {Nirosha Nilmini} and Andersen, {Poul Houman}",

year = "2022",

month = jun,

language = "English",

series = "Proceedings of the Annual Global Sales Science Institute Conference",

pages = "96--109",

booktitle = "Global Sales Science Institute",

note = "The Global Sales Science Institute (GSSI) 15th Conference, GSSI ; Conference date: 08-06-2022 Through 11-06-2022",

url = "https://www.ama.org/events/academic/2022-global-sales-science-institute-and-ama-sales-sig-conference/",

}

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research

TY - GEN

T1 - How does AI Impact Bankers Trust Building Efforts: Towards an analytical framework

AU - Sathiskumar, Nirosha Nilmini

AU - Andersen, Poul Houman

N1 - Conference code: 15

PY - 2022/6

Y1 - 2022/6

KW - AI, Chatbots, Trust-Building, Bank Advisors, Sales Management, Relationship Marketing

M3 - Article in proceeding

T3 - Proceedings of the Annual Global Sales Science Institute Conference

SP - 96

EP - 109

BT - Global Sales Science Institute

T2 - The Global Sales Science Institute (GSSI) 15th Conference

Y2 - 8 June 2022 through 11 June 2022

ER -