Purpose–This study aims to investigate the antecedents of the internationalisation strategy i.e.,effectuation, causation and bricolage on the international performance of thefirm.Design/methodology/approach–In total, the study uses 138 peer-reviewed articles on effectuation,causation, effectual/causal decision-making logics and related issues such as the impact of antecedent factorsof international strategy (i.e. effectuation, causation and bricolage) on the international performance of thefirm.Findings–Even though the theory of effectuation was formulated in 2001, to a large extent it has still notmoved away from the realm of small entrepreneurialfirms. The development of effectuation logic hasaccelerated in recent years, but the bulk of the research still focusses on small entrepreneurialfirms ratherthan on the application of the theory in larger, non-entrepreneurialfirms. Furthermore, effectuation theorywould benefit from being developed into the realm of psychology and sociology.Originality/value–This study offers a conceptual model on how effectuation, causation and bricolageinfluence internationalisation strategy, which, in turn, impacts the international performance of thefirm.Furthermore, the study discusses the effectual logic for largerfirms. The exponential growth of studies oneffectuation during recent years, i.e. 2017 to thefirst quarter of 2020, shows that researchers have respondedto calls by leading authors stating that effectuation theory is afield with great potential for further theoreticaldevelopments. This study presents a literature review of the critical issue of the engagement ofinternationalisation strategies with effectuation, causation, bricolage and the international performance of thefirm compared to the earlier literature review for the period 2001–2016 byMatalamäki (2017)andKaramiet al.(2019)on effectuation and internationalisation.
- International performance of the firm
- Internationalisation strategy
- Literature review