| Original language | English |
|---|---|
| Journal | Journal of Marketing Research |
| Publication status | E-pub ahead of print - 2024 |
How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal
Jochen Reiner, Julia Wamsler, Torsten Bornemann, Martin Natter
Research output: Contribution to journal › Journal article › Research › peer-review