How LEGO Built the Foundations and Enterprise Capabilities for Digital Leadership

Omar El Sawy, Amsinck Henrik, Pernille Kræmmergaard, Anders Vinther

Research output: Contribution to journalJournal articleResearchpeer-review

196 Citations (Scopus)

Abstract

We define digital leadership as doing the right things for the strategic success of
digitalization for the enterprise and its business ecosystem. Digital leadership means thinking differently about business strategy, business models, the IT function, enterprise platforms, mindsets and skill sets, and the workplace. Based on the decade-long digitalization journey and experiences of the LEGO Group, this article provides insights on building the foundations for enhancing enterprise capabilities for digital leadership. Leveraging digitalization is one of the LEGO Group’s four strategic priorities and is fundamental to it being a world leader in its industry
Original languageEnglish
JournalM I S Quarterly Executive
Volume15
Issue number2
Pages (from-to)141-166
Number of pages25
ISSN1540-1960
Publication statusPublished - Jun 2016

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