How the practice of commercializing comes together and falls apart in a market of wearable technologies

Daria Morozova, Olga Gurova

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Consumer Culture
Publication statusE-pub ahead of print - 21 Apr 2021


  • Wearable technology
  • Smart clothes
  • Commercializing
  • New markets
  • Practice Theory

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