How to profit by doing good

Agnieszka Chwialkowska; Waheed Akbar Bhatti; Mario Glowik

How to profit by doing good

Agnieszka Chwialkowska, Waheed Akbar Bhatti, Mario Glowik

Research output: Contribution to conference without publisher/journal › Poster › Research › peer-review

Abstract

This study sheds light on the environmental marketing strategy and what it takes for the ‘doing good’ to be profitable.

Original language	English
Publication date	2023
Publication status	Published - 2023
Event	American Marketing Association Winter Academic Conference - Hybrid , Nashville, United States Duration: 10 Feb 2023 → 12 Feb 2023 http://Http://www.ama.marketing/winter

Conference

Conference	American Marketing Association Winter Academic Conference
Location	Hybrid
Country/Territory	United States
City	Nashville
Period	10/02/2023 → 12/02/2023
Internet address	http://Http://www.ama.marketing/winter

Keywords

Marketing strategy
Environmental analysis
SME
factors associated with treatment
Sustainability

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title = "How to profit by doing good",

abstract = "This study sheds light on the environmental marketing strategy and what it takes for the {\textquoteleft}doing good{\textquoteright} to be profitable.",

keywords = "Marketing strategy, Environmental analysis, SME, factors associated with treatment, Sustainability",

author = "Agnieszka Chwialkowska and Bhatti, {Waheed Akbar} and Mario Glowik",

year = "2023",

language = "English",

note = "American Marketing Association Winter Academic Conference ; Conference date: 10-02-2023 Through 12-02-2023",

url = "http://Http://www.ama.marketing/winter",

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TY - CONF

T1 - How to profit by doing good

AU - Chwialkowska, Agnieszka

AU - Bhatti, Waheed Akbar

AU - Glowik, Mario

PY - 2023

Y1 - 2023

N2 - This study sheds light on the environmental marketing strategy and what it takes for the ‘doing good’ to be profitable.

AB - This study sheds light on the environmental marketing strategy and what it takes for the ‘doing good’ to be profitable.

KW - Marketing strategy

KW - Environmental analysis

KW - SME

KW - factors associated with treatment

KW - Sustainability

M3 - Poster

T2 - American Marketing Association Winter Academic Conference

Y2 - 10 February 2023 through 12 February 2023

ER -

How to profit by doing good

Abstract

Conference

Keywords

AUB Link

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Cite this