Impact of frequency of use of deal sites on intention to use deal sites

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

Deal sites are used as a marketing communication tool for some time now. But there is still only a limited number of papers investigating its adoption and use. The Technology Adoption Model posits that there is a link between the intention to use technology and the actual use of technology. This paper aims to investigate how respondents rate their intention to use deal sites depending on how often they claim to use deal sites. Gender is used as a control variable. The research confirmed that there is a significant relationship between the frequency of use and the intention to use deal sites, moreover, the impact of gender is also significant.
Original languageEnglish
Title of host publicationCurrent Problems of the Corporate Sector 2016
EditorsDenisa Gajdová
Place of PublicationBratislava
PublisherUniversity of Economics, Bratislava
Publication date2016
Pages1036-1041
ISBN (Electronic)978-80-225-4245-6
Publication statusPublished - 2016
EventCurrent Problems of the Corporate Sector 2016 - Bratislava, Slovakia
Duration: 5 May 20166 May 2016

Conference

ConferenceCurrent Problems of the Corporate Sector 2016
Country/TerritorySlovakia
CityBratislava
Period05/05/201606/05/2016

Keywords

  • deal sites
  • IT continuance
  • empirical research

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