Impact of gender and personality traits (BFI-10) on opinion leadership

Frantisek Sudzina, Antonin Pavlicek

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

The paper studies the influence of gender and personality traits on opinion leadership. It tries to partially replicate the study about effect of Big Five Inventory (BFI) personality traits on domain-specific opinion leadership mediated through objective knowledge and generalized opinion leadership conducted by Gnambs and Batinic (2012). A 10-item instrument was used to measure BFI instead of the 21-item one, and opinion leadership was measured using only one item. Our research partially confirmed their findings that generalized opinion leadership should be influenced by extraversion, neuroticism, and openness to experience. We have also found, that impact of gender is significant as well; namely, men reported higher opinion leadership.
Original languageEnglish
Title of host publicationGlobal Scientific Conference MANAGEMENT AND ECONOMICS IN MANUFACTURING : PROCEEDINGS OF SCIENTIFIC PAPERS
EditorsAndrea Sujová
Place of PublicationZvolen
PublisherTechnical University Zvolen
Publication date2017
Pages154-159
ISBN (Electronic)978-80-228-2993-9
Publication statusPublished - 2017
EventGlobal Scientific Conference
Management and Economics in Manufacturing
- Zvolen, Slovakia
Duration: 5 Oct 20176 Oct 2017

Conference

ConferenceGlobal Scientific Conference
Management and Economics in Manufacturing
CountrySlovakia
CityZvolen
Period05/10/201706/10/2017

Keywords

  • opinion leadership
  • Big Five Inventory
  • questionnaire survey
  • quantitative research

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