Impact of Media Richness on Reduction of Knowledge-Hiding Behavior in Enterprises

Somayeh Labafi, Datis Khajeheian, Idongesit Williams

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review


Knowledge hiding is one of the major obstacles in the progression of organizations that hinder the use of tacit knowledge of employees. The negative impact of this behavior is more significant in enterprises and small firms because they are more reliant on knowledge of their employees. For this reason, factors that influence on the tendency of employees to expose and use their knowledge would be appreciated by managers of organizations. This paper investigates the effect of the media on knowledge hiding in organizations. The investigation is done with the aid of a conceptual framework in a qualitative study. Thematic analysis is used to analyze transcribed interview data from employees in a software company in Iran. The findings of the analysis show that media richness significantly impacts on organizational learning and influences on knowledge hiding behavior in employees. This article suggests that entrepreneurs and managers of small firms should provide employees’ access to rich media content as well as established organizational learning as part of their organizational culture.
Original languageEnglish
Title of host publicationEvaluating Media Richness in Organizational Learning
EditorsAlbert Gyamfi, Idongesit Williams
Number of pages14
PublisherIGI global
Publication date2018
ISBN (Print)9781522529569
ISBN (Electronic)9781522529576
Publication statusPublished - 2018


  • media richness
  • Knowledge Creation
  • knowledge hiding


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