Abstract
There is an increasing body of research about deal sites. But there is still exists a gap when it comes to factors influencing potential or existing users of deal sites. The aim of this paper is to investigate impact of gender, city of origin, and personality traits on relationship to deal sites. Big Five Inventory framework is used for personality traits. The research was conducted in the Czech Republic. With regards to the findings, city of origin has a significant effect, and openness to experience a borderline significant effect on the relationship to deal sites.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 20th International Conference on Information Technology for Practice 2017 |
| Editors | Jan Ministr, Milena Tvrdíková |
| Place of Publication | Ostrava |
| Publisher | VSB-Technical University of Ostrava |
| Publication date | 2017 |
| Pages | 225-231 |
| ISBN (Print) | 978-80-248-4089-5 |
| ISBN (Electronic) | 978-80-248-4090-1 |
| Publication status | Published - 2017 |
| Event | IT for Practice 2017 - Ostrava-Poruba, Czech Republic Duration: 9 Oct 2017 → 10 Oct 2017 |
Conference
| Conference | IT for Practice 2017 |
|---|---|
| Country/Territory | Czech Republic |
| City | Ostrava-Poruba |
| Period | 09/10/2017 → 10/10/2017 |
Keywords
- deal sites
- personality traits
- demographic factors
- empirical research
- quantitative methods