Impact of personality traits and demographic factors on relationship to deal sites

Frantisek Sudzina, Antonin Pavlicek

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review


There is an increasing body of research about deal sites. But there is still exists a gap when it comes to factors influencing potential or existing users of deal sites. The aim of this paper is to investigate impact of gender, city of origin, and personality traits on relationship to deal sites. Big Five Inventory framework is used for personality traits. The research was conducted in the Czech Republic. With regards to the findings, city of origin has a significant effect, and openness to experience a borderline significant effect on the relationship to deal sites.
Original languageEnglish
Title of host publicationProceedings of the 20th International Conference on Information Technology for Practice 2017
EditorsJan Ministr, Milena Tvrdíková
Place of PublicationOstrava
PublisherVSB-Technical University of Ostrava
Publication date2017
ISBN (Print)978-80-248-4089-5
ISBN (Electronic)978-80-248-4090-1
Publication statusPublished - 2017
EventIT for Practice 2017 - Ostrava-Poruba, Czech Republic
Duration: 9 Oct 201710 Oct 2017


ConferenceIT for Practice 2017
Country/TerritoryCzech Republic


  • deal sites
  • personality traits
  • demographic factors
  • empirical research
  • quantitative methods


Dive into the research topics of 'Impact of personality traits and demographic factors on relationship to deal sites'. Together they form a unique fingerprint.

Cite this