Impact of personality traits (BFI-2-XS) on using Google or Facebook login for other web portals

Antonin Pavlicek, Frantisek Sudzina, Richard Novak

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

Web portals used to require a separate login name and password for each portal. A relatively new development in this area is allowing to use a login through another platform, such as Google or Facebook. The aim of this paper is to see whether personality traits influence use of such logins. It is possible that people more open to experience may use it more often in order to be able to access new platforms regardless other concerns they may have about it. It can be that more neurotic people will use it less often due to anxiety what could be consequences of such logins. More conscious people may also have some concerns, and therefore use it less. While more agreeable people, i.e. also more trustful, may use it more. The analysis is based on data from the Czech Republic, respondents were university students.
Original languageEnglish
Title of host publicationInternational Scientific Conference of Business Economics Management and Marketing 2018: Proceedings of International Scientific Conference of Business Economics Management and Marketing 2018
EditorsPetr Mikuš, Martin Cenek
Place of PublicationBrno
PublisherBrno: Masaryk University
Publication date2018
Pages183-188
ISBN (Electronic)978-80-210-9164-1
Publication statusPublished - 2018

Keywords

  • personality traits
  • Facebook
  • Google
  • empirical research
  • quantitative methods

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