Impact of UTAUT/UTAUT2 motives on intention to use deal sites

Frantisek Sudzina

doi:10.1007/978-3-319-76288-3_5

Impact of UTAUT/UTAUT2 motives on intention to use deal sites

Frantisek Sudzina

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

1 Citation (Scopus)

Abstract

Deal sites, in different forms, exist for more than a decade. Although the industry is mature, there is only a limited number of papers investigating deal sites adoption and use from a customer perspective. Most of the research published on the topic is rather exploratory than using existing theories. The unified theory of acceptance and use of technology (UTAUT) is an information systems theory that explains adoption and continued usage behavior. There already exists the second version of the theory. The aim of this research is to test if UTAUT and UTAUT2 motives influence intention to use deal sites. As it is a preliminary study, only four core UTAUT and core seven UTUAT2 (a superset of UTAUT) motives are investigated, not factors moderating the core motives. Data were collected in Denmark, and they are analyzed using multiple linear regression. Considering only UTAUT motives, only performance expectancy was found to significantly influence intention to use deal sites. Considering UTAUT2 motives, besides performance expectancy, also price value, and habit were found to significantly influence intention to use deal sites.

Original language	English
Title of host publication	Consumer Behavior, Organizational Strategy and Financial Economics : Proceedings of the 21st Eurasia Business and Economics Society Conference
Editors	Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can
Publisher	Springer Publishing Company
Publication date	2018
Pages	63-71
ISBN (Print)	978-3-319-76287-6
ISBN (Electronic)	978-3-319-76288-3
DOIs	https://doi.org/10.1007/978-3-319-76288-3_5
Publication status	Published - 2018
Event	EBES Conference - Budapest University of Technology and Economics (BME), Budapest, Hungary Duration: 12 Jan 2017 → 14 Jan 2017 Conference number: 21 http://www.ebesweb.org/Conferences/21st-EBES-Conference-Budapest.aspx http://www.ebesweb.org/Conferences/21st-EBES-Conference-Budapest.aspx

Conference

Conference	EBES Conference
Number	21
Location	Budapest University of Technology and Economics (BME)
Country/Territory	Hungary
City	Budapest
Period	12/01/2017 → 14/01/2017
Internet address	http://www.ebesweb.org/Conferences/21st-EBES-Conference-Budapest.aspx http://www.ebesweb.org/Conferences/21st-EBES-Conference-Budapest.aspx

Series	Eurasian Studies in Business and Economics
Volume	9
ISSN	2364-5067

Bibliographical note

The abstract of this conference paper was published in the book of abstracts in 2017; it had the same title.

Keywords

Deal Sites
Unified Theory of acceptance and Use of Technology

Access to Document

10.1007/978-3-319-76288-3_5

AUB Link

Search for the material in Aalborg University Library's search engine

Cite this

Sudzina, Frantisek. / Impact of UTAUT/UTAUT2 motives on intention to use deal sites. Consumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference. editor / Mehmet Huseyin Bilgin ; Hakan Danis ; Ender Demir ; Ugur Can. Springer Publishing Company, 2018. pp. 63-71 (Eurasian Studies in Business and Economics, Vol. 9).

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title = "Impact of UTAUT/UTAUT2 motives on intention to use deal sites",

abstract = "Deal sites, in different forms, exist for more than a decade. Although the industry is mature, there is only a limited number of papers investigating deal sites adoption and use from a customer perspective. Most of the research published on the topic is rather exploratory than using existing theories. The unified theory of acceptance and use of technology (UTAUT) is an information systems theory that explains adoption and continued usage behavior. There already exists the second version of the theory. The aim of this research is to test if UTAUT and UTAUT2 motives influence intention to use deal sites. As it is a preliminary study, only four core UTAUT and core seven UTUAT2 (a superset of UTAUT) motives are investigated, not factors moderating the core motives. Data were collected in Denmark, and they are analyzed using multiple linear regression. Considering only UTAUT motives, only performance expectancy was found to significantly influence intention to use deal sites. Considering UTAUT2 motives, besides performance expectancy, also price value, and habit were found to significantly influence intention to use deal sites.",

keywords = "Deal Sites, Unified Theory of acceptance and Use of Technology",

author = "Frantisek Sudzina",

note = "The abstract of this conference paper was published in the book of abstracts in 2017; it had the same title.; EBES Conference ; Conference date: 12-01-2017 Through 14-01-2017",

year = "2018",

doi = "10.1007/978-3-319-76288-3_5",

language = "English",

isbn = "978-3-319-76287-6",

series = "Eurasian Studies in Business and Economics",

publisher = "Springer Publishing Company",

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editor = "Bilgin, {Mehmet Huseyin} and Hakan Danis and Ender Demir and Ugur Can",

booktitle = "Consumer Behavior, Organizational Strategy and Financial Economics",

address = "United States",

url = "http://www.ebesweb.org/Conferences/21st-EBES-Conference-Budapest.aspx, http://www.ebesweb.org/Conferences/21st-EBES-Conference-Budapest.aspx",

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Sudzina, F 2018, Impact of UTAUT/UTAUT2 motives on intention to use deal sites. in MH Bilgin, H Danis, E Demir & U Can (eds), Consumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference. Springer Publishing Company, Eurasian Studies in Business and Economics, vol. 9, pp. 63-71, EBES Conference, Budapest, Hungary, 12/01/2017. https://doi.org/10.1007/978-3-319-76288-3_5

Impact of UTAUT/UTAUT2 motives on intention to use deal sites. / Sudzina, Frantisek.
Consumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference. ed. / Mehmet Huseyin Bilgin; Hakan Danis; Ender Demir; Ugur Can. Springer Publishing Company, 2018. p. 63-71 (Eurasian Studies in Business and Economics, Vol. 9).

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

TY - GEN

T1 - Impact of UTAUT/UTAUT2 motives on intention to use deal sites

AU - Sudzina, Frantisek

N1 - Conference code: 21

PY - 2018

Y1 - 2018

N2 - Deal sites, in different forms, exist for more than a decade. Although the industry is mature, there is only a limited number of papers investigating deal sites adoption and use from a customer perspective. Most of the research published on the topic is rather exploratory than using existing theories. The unified theory of acceptance and use of technology (UTAUT) is an information systems theory that explains adoption and continued usage behavior. There already exists the second version of the theory. The aim of this research is to test if UTAUT and UTAUT2 motives influence intention to use deal sites. As it is a preliminary study, only four core UTAUT and core seven UTUAT2 (a superset of UTAUT) motives are investigated, not factors moderating the core motives. Data were collected in Denmark, and they are analyzed using multiple linear regression. Considering only UTAUT motives, only performance expectancy was found to significantly influence intention to use deal sites. Considering UTAUT2 motives, besides performance expectancy, also price value, and habit were found to significantly influence intention to use deal sites.

AB - Deal sites, in different forms, exist for more than a decade. Although the industry is mature, there is only a limited number of papers investigating deal sites adoption and use from a customer perspective. Most of the research published on the topic is rather exploratory than using existing theories. The unified theory of acceptance and use of technology (UTAUT) is an information systems theory that explains adoption and continued usage behavior. There already exists the second version of the theory. The aim of this research is to test if UTAUT and UTAUT2 motives influence intention to use deal sites. As it is a preliminary study, only four core UTAUT and core seven UTUAT2 (a superset of UTAUT) motives are investigated, not factors moderating the core motives. Data were collected in Denmark, and they are analyzed using multiple linear regression. Considering only UTAUT motives, only performance expectancy was found to significantly influence intention to use deal sites. Considering UTAUT2 motives, besides performance expectancy, also price value, and habit were found to significantly influence intention to use deal sites.

KW - Deal Sites

KW - Unified Theory of acceptance and Use of Technology

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M3 - Article in proceeding

SN - 978-3-319-76287-6

T3 - Eurasian Studies in Business and Economics

SP - 63

EP - 71

BT - Consumer Behavior, Organizational Strategy and Financial Economics

A2 - Bilgin, Mehmet Huseyin

A2 - Danis, Hakan

A2 - Demir, Ender

A2 - Can, Ugur

PB - Springer Publishing Company

T2 - EBES Conference

Y2 - 12 January 2017 through 14 January 2017

ER -

Sudzina F. Impact of UTAUT/UTAUT2 motives on intention to use deal sites. In Bilgin MH, Danis H, Demir E, Can U, editors, Consumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference. Springer Publishing Company. 2018. p. 63-71. (Eurasian Studies in Business and Economics, Vol. 9). doi: 10.1007/978-3-319-76288-3_5

Impact of UTAUT/UTAUT2 motives on intention to use deal sites

Abstract

Conference

Bibliographical note

Keywords

Access to Document

AUB Link

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Cite this