Impact of UTAUT/UTAUT2 motives on intention to use deal sites

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review


Deal sites, in different forms, exist for more than a decade. Although the industry is mature, there is only a limited number of papers investigating deal sites adoption and use from a customer perspective. Most of the research published on the topic is rather exploratory than using existing theories. The unified theory of acceptance and use of technology (UTAUT) is an information systems theory that explains adoption and continued usage behavior. There already exists the second version of the theory. The aim of this research is to test if UTAUT and UTAUT2 motives influence intention to use deal sites. As it is a preliminary study, only four core UTAUT and core seven UTUAT2 (a superset of UTAUT) motives are investigated, not factors moderating the core motives. Data were collected in Denmark, and they are analyzed using multiple linear regression. Considering only UTAUT motives, only performance expectancy was found to significantly influence intention to use deal sites. Considering UTAUT2 motives, besides performance expectancy, also price value, and habit were found to significantly influence intention to use deal sites.
Original languageEnglish
Title of host publicationConsumer Behavior, Organizational Strategy and Financial Economics : Proceedings of the 21st Eurasia Business and Economics Society Conference
EditorsMehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can
PublisherSpringer Publishing Company
Publication date2018
ISBN (Print)978-3-319-76287-6
ISBN (Electronic)978-3-319-76288-3
Publication statusPublished - 2018
EventEBES Conference - Budapest University of Technology and Economics (BME), Budapest, Hungary
Duration: 12 Jan 201714 Jan 2017
Conference number: 21


ConferenceEBES Conference
LocationBudapest University of Technology and Economics (BME)
Internet address
SeriesEurasian Studies in Business and Economics

Bibliographical note

The abstract of this conference paper was published in the book of abstracts in 2017; it had the same title.


  • Deal Sites
  • Unified Theory of acceptance and Use of Technology

Fingerprint Dive into the research topics of 'Impact of UTAUT/UTAUT2 motives on intention to use deal sites'. Together they form a unique fingerprint.

Cite this