Implementation of environmental thinking into a manufactory company

Ana Maria Muñoz-Marin, Astrid Heidemann Lassen

    Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

    Abstract

    This paper presents the development of a tool for manufacturing companies to facilitate environmental thinking for the integration of environmental concerns into their business operations according to their Corporate Social Responsibility (CSR) while obtaining direct benefits for the business. By understanding the end-uses’ perception, drivers, limitations and wants towards green products and gaining a general understanding of the Product environmental impacts, the company can detect environmental improvement options that are feasible to achieve and which consumers are interested in buying, therefore obtaining results that are good for the business and good for the environment.
    Original languageEnglish
    Title of host publicationProceedings of the International IFIP TC 5, WG 5.7 Conference on Advances in Production (2011)
    Number of pages15
    Publisher University of Stavanger
    Publication date2011
    ISBN (Print)978-82-7644-461-2
    Publication statusPublished - 2011
    EventAPMS 2011 International Conference Advances in Production Systems - Stavanger, Norway
    Duration: 26 Sept 201128 Sept 2011

    Seminar

    SeminarAPMS 2011 International Conference Advances in Production Systems
    Country/TerritoryNorway
    CityStavanger
    Period26/09/201128/09/2011

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