Abstract
Udgivelsesdato: juli
| Original language | English |
|---|---|
| Journal | Blink |
| Volume | 2 |
| Issue number | 1 |
| Pages (from-to) | 25-27 |
| Number of pages | 3 |
| ISSN | 1903-5373 |
| Publication status | Published - 1 Jul 2009 |
| Externally published | Yes |
In advertising: Why go local? Maybe you thought globalization would make advertising across borders a much simpler task? For some brands and categories this holds true, but which?
Lars Pynt Andersen
Research output: Contribution to journal › Journal article › Communication