Individuals’ interactions in non-profit sharing economies: A social exchange theory approach

Marisol Alonso-Vazquez, Marianna Sigala, Giang Thi Linh Phi

    Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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    Abstract

    The rise of online platforms and sharing economy in the last decade has opened up new opportunities for both locals and tourists’ needs to be better addressed within the context of tourism. Yet little is known about the diverse range of resources being exchanged in tourism-related activities, as well as the overall pre- and post-trip experiences. To address this gap, the current research aims to identify the expectations, actual resources exchanged and final experiences from hosts, guests and non-profits (NPOs) that function as a sharing economy platform. Social exchange theory is utilised to investigate the expectations and actual resources exchanged that drive or impede positive experiences between these three key actors. The data collection will use a Netnography approach and follow-up interviews. The practical contribution of this research will assist NPOs to better design social responsible marketing communication and activities, to avoid discrepancies between expectations and actual resources exchanged.

    Original languageEnglish
    Title of host publicationConference Proceedings 2018 : Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events
    Number of pages510
    PublisherThe Council for Australasian Tourism and Hospitality Education (CAUTHE)
    Publication date2018
    Pages504
    Publication statusPublished - 2018
    Event28th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events - New Castle, NSW, Australia
    Duration: 5 Feb 20188 Feb 2018

    Conference

    Conference28th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference
    LocationNew Castle
    Country/TerritoryAustralia
    CityNSW
    Period05/02/201808/02/2018

    Keywords

    • tourism
    • social exchange theory
    • non-profit organisations
    • host-guest exchange
    • sharing economy

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