Individuals’ interactions in non-profit sharing economies: A social exchange theory approach

Marisol Alonso-Vazquez, Marianna Sigala, Giang Thi Linh Phi

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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Abstract

The rise of online platforms and sharing economy in the last decade has opened up new opportunities for both locals and tourists’ needs to be better addressed within the context of tourism. Yet little is known about the diverse range of resources being exchanged in tourism-related activities, as well as the overall pre- and post-trip experiences. To address this gap, the current research aims to identify the expectations, actual resources exchanged and final experiences from hosts, guests and non-profits (NPOs) that function as a sharing economy platform. Social exchange theory is utilised to investigate the expectations and actual resources exchanged that drive or impede positive experiences between these three key actors. The data collection will use a Netnography approach and follow-up interviews. The practical contribution of this research will assist NPOs to better design social responsible marketing communication and activities, to avoid discrepancies between expectations and actual resources exchanged.

Original languageEnglish
Title of host publicationConference Proceedings 2018 : Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events
Number of pages510
PublisherThe Council for Australasian Tourism and Hospitality Education (CAUTHE)
Publication date2018
Pages504
Publication statusPublished - 2018
Event28th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events - New Castle, NSW, Australia
Duration: 5 Feb 20188 Feb 2018

Conference

Conference28th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference
LocationNew Castle
CountryAustralia
CityNSW
Period05/02/201808/02/2018

Keywords

  • tourism
  • social exchange theory
  • non-profit organisations
  • host-guest exchange
  • sharing economy

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    Alonso-Vazquez, M., Sigala, M., & Phi, G. T. L. (2018). Individuals’ interactions in non-profit sharing economies: A social exchange theory approach. In Conference Proceedings 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events (pp. 504). The Council for Australasian Tourism and Hospitality Education (CAUTHE).