Influence of Diaspora and Civil Society Actors on the Internationalisation of MNEs in Emerging Market

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Abstract

Multinational enterprises (MNE) are viewed as proactive global economic actors that enter new and emerging markets with an intentional strategy, building on their inherent resources and firm-specific advantages. However, there are numerous actors involved at market entry-level who may constitute thresholds for the entry. Emerging markets tend to possess complex institutional contexts and thus may incorporate idiographic entry challenges. Our study presents two under-examined types of stakeholders as distinct actors related to emerging market entry process: diaspora and civil society. We illustrate how did these actors influence the creation of international new venture (INV) i.e. Grameenphone in Bangladesh and the respective internationalization process? The embedded case study analyses and describes the stages of development, how Norwegian Telenor, American Gonophone, Japanese Marubini and Bangladeshi Grameen Bank created an INV named Grameenphone in Bangladesh, and how diaspora and civil society actors formed the primus motor and organizational capability base for this establishment and internationalization process, – which would not have happened without their market driving and enabling influence. The findings illustrate the central role of diaspora related innovation, motivation, knowledge, network and funding that supported this emerging market INV development. The study contributes to internationalization research, transnational diaspora entrepreneurship and civil society research discovering their impact as necessary organizational capability for market entry.
Original languageEnglish
Title of host publication1st Global Diaspora Business Conference 2015, Mansfield College, Oxford University.
Number of pages21
Publication date15 Jul 2015
Publication statusPublished - 15 Jul 2015
Event1st Global Diaspora Business Conference 2015 - Mansfield College, Oxford University, United Kingdom
Duration: 15 Jul 201516 Jul 2015

Conference

Conference1st Global Diaspora Business Conference 2015
LocationMansfield College, Oxford University
Country/TerritoryUnited Kingdom
Period15/07/201516/07/2015

Keywords

  • Diaspora, civil society, internationalisation, MNE

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