Information Technology: From the perspective of Business Management and Marketing

Mateo Guzman-Urbano; Pernille Kræmmergaard

Information Technology: From the perspective of Business Management and Marketing

Mateo Guzman-Urbano, Pernille Kræmmergaard

Centre for Information Systems Management

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

Abstract

IT researchers need to know more about the concerns of IT
within business areas at the same time as IT expands into them. In this
literature review, we extensively look into articles published in Business
Management and Marketing top journals to get a better understanding of
the IT concerns of this two business areas.We make a selection of articles
within both areas and extract the main concepts. Then, we inductively
classify the concepts into dierent categories within Business Manage-
ment: Governance, Implementation, Social interaction and Competitive
Advantage and Marketing: Partnership, Firm performance, Acceptance
and Internationalization. We present the concepts describing the cate-
gories and open a discussion that contributes to a better understanding
of alignment between IT and business areas: how IT and business can
challenge each other in the improvement of their mutual relationship and
prepare to answer key issues within IT.

Original language	Danish
Title of host publication	Proceedings, IRIS36: August 11-14 2013 at Gran, Norway
Editors	Tone Bratteteig, Margunn Aanestad, Espen Skorve
Number of pages	16
Publisher	Department of Informatics, University of Oslo
Publication date	13 Aug 2013
Publication status	Published - 13 Aug 2013
Event	IRIS - Oslo, Norway Duration: 11 Aug 2013 → 14 Aug 2013 Conference number: 36

Conference

Conference	IRIS
Number	36
Country/Territory	Norway
City	Oslo
Period	11/08/2013 → 14/08/2013

Access to Document

http://www.mn.uio.no/ifi/english/research/news-and-events/events/conferences-and-seminars/iris2013/proceedings/iris36-proceedings.pdf

AUB Link

Search for the material in Aalborg University Library's search engine

Cite this

Guzman-Urbano, M., & Kræmmergaard, P. (2013). Information Technology: From the perspective of Business Management and Marketing. In T. Bratteteig, M. Aanestad, & E. Skorve (Eds.), Proceedings, IRIS36: August 11-14 2013 at Gran, Norway Department of Informatics, University of Oslo. http://www.mn.uio.no/ifi/english/research/news-and-events/events/conferences-and-seminars/iris2013/proceedings/iris36-proceedings.pdf

@inproceedings{44f52373585e4f1686b86298b146a849,

title = "Information Technology: From the perspective of Business Management and Marketing",

abstract = "IT researchers need to know more about the concerns of ITwithin business areas at the same time as IT expands into them. In thisliterature review, we extensively look into articles published in BusinessManagement and Marketing top journals to get a better understanding ofthe IT concerns of this two business areas.We make a selection of articleswithin both areas and extract the main concepts. Then, we inductivelyclassify the concepts into dierent categories within Business Manage-ment: Governance, Implementation, Social interaction and CompetitiveAdvantage and Marketing: Partnership, Firm performance, Acceptanceand Internationalization. We present the concepts describing the cate-gories and open a discussion that contributes to a better understandingof alignment between IT and business areas: how IT and business canchallenge each other in the improvement of their mutual relationship andprepare to answer key issues within IT.",

author = "Mateo Guzman-Urbano and Pernille Kr{\ae}mmergaard",

year = "2013",

month = aug,

day = "13",

language = "Dansk",

editor = "Tone Bratteteig and Margunn Aanestad and Espen Skorve",

booktitle = "Proceedings, IRIS36: August 11-14 2013 at Gran, Norway",

publisher = "Department of Informatics, University of Oslo",

note = "IRIS ; Conference date: 11-08-2013 Through 14-08-2013",

}

Guzman-Urbano, M & Kræmmergaard, P 2013, Information Technology: From the perspective of Business Management and Marketing. in T Bratteteig, M Aanestad & E Skorve (eds), Proceedings, IRIS36: August 11-14 2013 at Gran, Norway. Department of Informatics, University of Oslo, IRIS, Oslo, Norway, 11/08/2013. <http://www.mn.uio.no/ifi/english/research/news-and-events/events/conferences-and-seminars/iris2013/proceedings/iris36-proceedings.pdf>

Information Technology: From the perspective of Business Management and Marketing. / Guzman-Urbano, Mateo; Kræmmergaard, Pernille.
Proceedings, IRIS36: August 11-14 2013 at Gran, Norway. ed. / Tone Bratteteig; Margunn Aanestad; Espen Skorve. Department of Informatics, University of Oslo, 2013.

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

TY - GEN

T1 - Information Technology

T2 - IRIS

AU - Guzman-Urbano, Mateo

AU - Kræmmergaard, Pernille

N1 - Conference code: 36

PY - 2013/8/13

Y1 - 2013/8/13

N2 - IT researchers need to know more about the concerns of ITwithin business areas at the same time as IT expands into them. In thisliterature review, we extensively look into articles published in BusinessManagement and Marketing top journals to get a better understanding ofthe IT concerns of this two business areas.We make a selection of articleswithin both areas and extract the main concepts. Then, we inductivelyclassify the concepts into dierent categories within Business Manage-ment: Governance, Implementation, Social interaction and CompetitiveAdvantage and Marketing: Partnership, Firm performance, Acceptanceand Internationalization. We present the concepts describing the cate-gories and open a discussion that contributes to a better understandingof alignment between IT and business areas: how IT and business canchallenge each other in the improvement of their mutual relationship andprepare to answer key issues within IT.

AB - IT researchers need to know more about the concerns of ITwithin business areas at the same time as IT expands into them. In thisliterature review, we extensively look into articles published in BusinessManagement and Marketing top journals to get a better understanding ofthe IT concerns of this two business areas.We make a selection of articleswithin both areas and extract the main concepts. Then, we inductivelyclassify the concepts into dierent categories within Business Manage-ment: Governance, Implementation, Social interaction and CompetitiveAdvantage and Marketing: Partnership, Firm performance, Acceptanceand Internationalization. We present the concepts describing the cate-gories and open a discussion that contributes to a better understandingof alignment between IT and business areas: how IT and business canchallenge each other in the improvement of their mutual relationship andprepare to answer key issues within IT.

M3 - Konferenceartikel i proceeding

BT - Proceedings, IRIS36: August 11-14 2013 at Gran, Norway

A2 - Bratteteig, Tone

A2 - Aanestad, Margunn

A2 - Skorve, Espen

PB - Department of Informatics, University of Oslo

Y2 - 11 August 2013 through 14 August 2013

ER -