Innovating a business model for services with storytelling

Morten Lund

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

3 Citations (Scopus)


In recent years, the notion of business models has been able to innovate the way companies create new business opportunities. However, because business models most often constitute on a complex interplay of several actors, there is a need to be able to explore the nature of a business model.
This paper will propose to describe a business model by means of storytelling. In addition the paper will introduce the concept of archetypes of business models with the aim to seek a pat- tern in the light of the numerous business models available. Two cases will illustrate and dis- cuss storytelling and archetypes, and lead to the conclusion that they represent a valuable ap- proach to understanding and innovating business models.
Original languageEnglish
Title of host publicationAdvances in Production Management Systems. Competitive Manufacturing for Innovative Products and Services : IFIP WG 5.7 International Conference, APMS 2012, Rhodes, Greece, September 24-26, 2012, Revised Selected Papers, Part I
Editors Christos Emmanouilidis, Marco Taisch, Dimitris Kiritsis
Number of pages7
VolumePart III
Place of PublicationBerlin, Germany
PublisherSpringer Publishing Company
Publication date2013
ISBN (Print)978-3-642-40351-4
ISBN (Electronic)978-3-642-40352-1
Publication statusPublished - 2013
EventInternational Conference on Advances in Production Management Systems (APMS) - Rhodes, Greece
Duration: 24 Sept 201226 Sept 2012


ConferenceInternational Conference on Advances in Production Management Systems (APMS)
SeriesIFIP AICT - Advances in Information and Communication technology


  • Business Models
  • Narratives
  • Storytelling
  • Design


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