Innovating a business model for services with storytelling

Morten Lund

doi:10.1007/978-3-642-40352-1_85

Innovating a business model for services with storytelling

Morten Lund

Business Design Center

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

3 Citations (Scopus)

Abstract

In recent years, the notion of business models has been able to innovate the way companies create new business opportunities. However, because business models most often constitute on a complex interplay of several actors, there is a need to be able to explore the nature of a business model.
This paper will propose to describe a business model by means of storytelling. In addition the paper will introduce the concept of archetypes of business models with the aim to seek a pat- tern in the light of the numerous business models available. Two cases will illustrate and dis- cuss storytelling and archetypes, and lead to the conclusion that they represent a valuable ap- proach to understanding and innovating business models.

Original language	English
Title of host publication	Advances in Production Management Systems. Competitive Manufacturing for Innovative Products and Services : IFIP WG 5.7 International Conference, APMS 2012, Rhodes, Greece, September 24-26, 2012, Revised Selected Papers, Part I
Editors	Christos Emmanouilidis, Marco Taisch, Dimitris Kiritsis
Number of pages	7
Volume	Part III
Place of Publication	Berlin, Germany
Publisher	Springer Publishing Company
Publication date	2013
Pages	677-684
ISBN (Print)	978-3-642-40351-4
ISBN (Electronic)	978-3-642-40352-1
DOIs	https://doi.org/10.1007/978-3-642-40352-1_85
Publication status	Published - 2013
Event	International Conference on Advances in Production Management Systems (APMS) - Rhodes, Greece Duration: 24 Sept 2012 → 26 Sept 2012

Conference

Conference	International Conference on Advances in Production Management Systems (APMS)
Country/Territory	Greece
City	Rhodes
Period	24/09/2012 → 26/09/2012

Series	IFIP AICT - Advances in Information and Communication technology
Volume	397
ISSN	1868-4238

Keywords

Business Models
Narratives
Storytelling
Design

Access to Document

10.1007/978-3-642-40352-1_85

http://link.springer.com/chapter/10.1007/978-3-642-40352-1_85

AUB Link

Search for the material in Aalborg University Library's search engine

ICI: Internationalt Center for Innovation
Lund, M., Vestergaard, A., Nielsen, C., Hansen, P. K., Taran, Y., Høgh, C. & Kristiansen, T. R.
01/01/2009 → 31/03/2013
Project: Research

Cite this

Lund, M. (2013). Innovating a business model for services with storytelling. In C. Emmanouilidis, M. Taisch, & D. Kiritsis (Eds.), Advances in Production Management Systems. Competitive Manufacturing for Innovative Products and Services: IFIP WG 5.7 International Conference, APMS 2012, Rhodes, Greece, September 24-26, 2012, Revised Selected Papers, Part I (Vol. Part III, pp. 677-684). Springer Publishing Company. IFIP AICT - Advances in Information and Communication technology Vol. 397 https://doi.org/10.1007/978-3-642-40352-1_85

Lund, Morten. / Innovating a business model for services with storytelling. Advances in Production Management Systems. Competitive Manufacturing for Innovative Products and Services: IFIP WG 5.7 International Conference, APMS 2012, Rhodes, Greece, September 24-26, 2012, Revised Selected Papers, Part I. editor / Christos Emmanouilidis ; Marco Taisch ; Dimitris Kiritsis. Vol. Part III Berlin, Germany : Springer Publishing Company, 2013. pp. 677-684 (IFIP AICT - Advances in Information and Communication technology, Vol. 397).

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abstract = "In recent years, the notion of business models has been able to innovate the way companies create new business opportunities. However, because business models most often constitute on a complex interplay of several actors, there is a need to be able to explore the nature of a business model.This paper will propose to describe a business model by means of storytelling. In addition the paper will introduce the concept of archetypes of business models with the aim to seek a pat- tern in the light of the numerous business models available. Two cases will illustrate and dis- cuss storytelling and archetypes, and lead to the conclusion that they represent a valuable ap- proach to understanding and innovating business models.",

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Lund, M 2013, Innovating a business model for services with storytelling. in C Emmanouilidis, M Taisch & D Kiritsis (eds), Advances in Production Management Systems. Competitive Manufacturing for Innovative Products and Services: IFIP WG 5.7 International Conference, APMS 2012, Rhodes, Greece, September 24-26, 2012, Revised Selected Papers, Part I. vol. Part III, Springer Publishing Company, Berlin, Germany, IFIP AICT - Advances in Information and Communication technology, vol. 397, pp. 677-684, International Conference on Advances in Production Management Systems (APMS), Rhodes, Greece, 24/09/2012. https://doi.org/10.1007/978-3-642-40352-1_85

Innovating a business model for services with storytelling. / Lund, Morten.
Advances in Production Management Systems. Competitive Manufacturing for Innovative Products and Services: IFIP WG 5.7 International Conference, APMS 2012, Rhodes, Greece, September 24-26, 2012, Revised Selected Papers, Part I. ed. / Christos Emmanouilidis; Marco Taisch; Dimitris Kiritsis. Vol. Part III Berlin, Germany: Springer Publishing Company, 2013. p. 677-684 (IFIP AICT - Advances in Information and Communication technology, Vol. 397).

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

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PY - 2013

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AB - In recent years, the notion of business models has been able to innovate the way companies create new business opportunities. However, because business models most often constitute on a complex interplay of several actors, there is a need to be able to explore the nature of a business model.This paper will propose to describe a business model by means of storytelling. In addition the paper will introduce the concept of archetypes of business models with the aim to seek a pat- tern in the light of the numerous business models available. Two cases will illustrate and dis- cuss storytelling and archetypes, and lead to the conclusion that they represent a valuable ap- proach to understanding and innovating business models.

KW - Business Models

KW - Narratives

KW - Storytelling

KW - Design

U2 - 10.1007/978-3-642-40352-1_85

DO - 10.1007/978-3-642-40352-1_85

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T3 - IFIP AICT - Advances in Information and Communication technology

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Lund M. Innovating a business model for services with storytelling. In Emmanouilidis C, Taisch M, Kiritsis D, editors, Advances in Production Management Systems. Competitive Manufacturing for Innovative Products and Services: IFIP WG 5.7 International Conference, APMS 2012, Rhodes, Greece, September 24-26, 2012, Revised Selected Papers, Part I. Vol. Part III. Berlin, Germany: Springer Publishing Company. 2013. p. 677-684. (IFIP AICT - Advances in Information and Communication technology, Vol. 397). doi: 10.1007/978-3-642-40352-1_85

Innovating a business model for services with storytelling

Abstract

Conference

Keywords

Access to Document

AUB Link

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Projects

ICI: Internationalt Center for Innovation

Cite this