Innovation management - Subject-specific SoMe’s influence in decision-making

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This paper presents the preliminary findings of a research-inprogress in two B2Bs. The area of concern is innovation management in digital
businesses; the paper discusses how subject-specific - and perhaps more
unknown – social media (SoMe) such as GitHub affects the agendas in digital
businesses with spectacular focus at decision-making in product development.
Moreover, the paper will suggest how this can be linked to innovation
management in digital businesses. The research question is: What is the
significance of subject-specific SoMe for product innovation in digital
businesses, and how are they utilized constructively in innovation
management? The research is based on a qualitative approach consisting of
field studies and interviews in two digital B2Bs and is theoretically framed with
critical discourse analysis, drawing inspiration from Foucault. Our observations
show that software developers' interpretation of innovative ideas or concepts
are based on knowledge and dominating discourses on subject-specific SoMe.
The important observation here is that innovation managers generally are
unaware of this strategic influence.
Original languageEnglish
Publication date9 Jun 2020
Number of pages7
Publication statusPublished - 9 Jun 2020
EventISPIM innovation conference: Innovating in Times of Crisis - Virtual Event
Duration: 7 Jun 202010 Jun 2020
Conference number: 31


ConferenceISPIM innovation conference
LocationVirtual Event


  • subject-specific social media
  • social media
  • decision-making
  • technical product development
  • workflow
  • Innovation management
  • digital businesses


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