Interactive pinball business

Jacob Buur, Sune Klok Gudiksen

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

3 Citations (Scopus)


Interaction design expands into new fields. Interaction design and business model innovation is a promising meeting of disciplines: Many businesses see the need to rethink their ways of doing business, and, as business models pose highly dynamic and interactive problems, interaction design has much to offer. This paper compares 'tangible business models' in the form of pinball-like contraptions, designed by interaction design students with those developed by groups of professionals around concrete business issues. We will show how the interactive models encourage business people to play with hypotheses and experiment with scenarios as a way of innovating their business models, and why this is so
Original languageEnglish
Title of host publicationNordiChi 2012 Proceedings of the 7th Nordic Conference on Human-Computer Interaction : Making Sense Through Design
Number of pages9
PublisherAssociation for Computing Machinery
Publication dateOct 2012
ISBN (Electronic)978-1-4503-1482-4
Publication statusPublished - Oct 2012
EventNordic Conference on Human-Computer interaction - København
Duration: 14 Oct 201217 Oct 2012


ConferenceNordic Conference on Human-Computer interaction

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