Interactive TV: Interaction and Control in Second-screen TV Consumption

Alexandre Fleury; Jakob Schou Pedersen; Mai Baunstrup; Lars Bo Larsen

Interactive TV: Interaction and Control in Second-screen TV Consumption

Alexandre Fleury, Jakob Schou Pedersen, Mai Baunstrup, Lars Bo Larsen

Department of Electronic Systems

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

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Abstract

The integration of television and mobile technologies are becoming a reality in today’s home media environments. In order to facilitate the development of future cross-platform broadcast TV services, this study investigated prompting and control strategies for a secondary device in front of the TV. Four workshops provided about 1000 statements from TV consumers trying out working prototypes and engaging in discussions following a semi-structured interview approach. We explored if test participants liked to interact with TV content through a secondary device and which kinds of interaction types they preferred with which content. Overall, we found a clear preference for keeping interactive contents and prompting on the secondary device and broadcast TV content on the primary screen. The workshops generated numerous ideas concerning possible personalization of such service.

Original language	English
Title of host publication	Adjunct proceedings of the 10th European interactive TV conference (EuroITV)
Number of pages	4
Publisher	Fraunhofer Institute for Open Communication Systems, FOKUS
Publication date	2012
Pages	104-107
ISBN (Electronic)	978-3-00-038715-9
Publication status	Published - 2012
Event	10th European Interactive TV Conference - Berlin, Germany Duration: 4 Jul 2012 → 6 Jul 2012

Conference

Conference	10th European Interactive TV Conference
Country/Territory	Germany
City	Berlin
Period	04/07/2012 → 06/07/2012

Keywords

second screen
itv
qualitative study
interaction
prompting
cross media

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http://www.euroitv2012.org/AdjProc_EuroITV2012.pdf

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CAMMP - Converged Advanced Mobile Media Platforms
Vinther-Knudsen, A., Heinze, E., Hammershøj, A. D., Pedersen, G., Falch, M., Skouby, K. E., Henten, A. H., Tadayoni, R., Sørensen, L. T., Nicolajsen, H. W., Olesen, H., Larsen, L. B., Pedersen, J. S., Nielsen, J. Ø. & Sapuppo, A.
<ingen navn>
01/06/2008 → 31/05/2012
Project: Research

Cite this

@inproceedings{50067484667d480a86172241e42e2739,

title = "Interactive TV: Interaction and Control in Second-screen TV Consumption",

abstract = "The integration of television and mobile technologies are becoming a reality in today{\textquoteright}s home media environments. In order to facilitate the development of future cross-platform broadcast TV services, this study investigated prompting and control strategies for a secondary device in front of the TV. Four workshops provided about 1000 statements from TV consumers trying out working prototypes and engaging in discussions following a semi-structured interview approach. We explored if test participants liked to interact with TV content through a secondary device and which kinds of interaction types they preferred with which content. Overall, we found a clear preference for keeping interactive contents and prompting on the secondary device and broadcast TV content on the primary screen. The workshops generated numerous ideas concerning possible personalization of such service.",

keywords = "second screen, itv, qualitative study, interaction, prompting, cross media",

author = "Alexandre Fleury and Pedersen, {Jakob Schou} and Mai Baunstrup and Larsen, {Lars Bo}",

year = "2012",

language = "English",

pages = "104--107",

booktitle = "Adjunct proceedings of the 10th European interactive TV conference (EuroITV)",

publisher = "Fraunhofer Institute for Open Communication Systems, FOKUS",

note = "10th European Interactive TV Conference, EuroITV 2012 ; Conference date: 04-07-2012 Through 06-07-2012",

}

Fleury, A, Pedersen, JS, Baunstrup, M & Larsen, LB 2012, Interactive TV: Interaction and Control in Second-screen TV Consumption. in Adjunct proceedings of the 10th European interactive TV conference (EuroITV). Fraunhofer Institute for Open Communication Systems, FOKUS, pp. 104-107, 10th European Interactive TV Conference, Berlin, Germany, 04/07/2012. <http://www.euroitv2012.org/AdjProc_EuroITV2012.pdf>

Interactive TV: Interaction and Control in Second-screen TV Consumption. / Fleury, Alexandre; Pedersen, Jakob Schou; Baunstrup, Mai et al.
Adjunct proceedings of the 10th European interactive TV conference (EuroITV). Fraunhofer Institute for Open Communication Systems, FOKUS, 2012. p. 104-107.

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

TY - GEN

T1 - Interactive TV: Interaction and Control in Second-screen TV Consumption

AU - Fleury, Alexandre

AU - Pedersen, Jakob Schou

AU - Baunstrup, Mai

AU - Larsen, Lars Bo

PY - 2012

Y1 - 2012

N2 - The integration of television and mobile technologies are becoming a reality in today’s home media environments. In order to facilitate the development of future cross-platform broadcast TV services, this study investigated prompting and control strategies for a secondary device in front of the TV. Four workshops provided about 1000 statements from TV consumers trying out working prototypes and engaging in discussions following a semi-structured interview approach. We explored if test participants liked to interact with TV content through a secondary device and which kinds of interaction types they preferred with which content. Overall, we found a clear preference for keeping interactive contents and prompting on the secondary device and broadcast TV content on the primary screen. The workshops generated numerous ideas concerning possible personalization of such service.

AB - The integration of television and mobile technologies are becoming a reality in today’s home media environments. In order to facilitate the development of future cross-platform broadcast TV services, this study investigated prompting and control strategies for a secondary device in front of the TV. Four workshops provided about 1000 statements from TV consumers trying out working prototypes and engaging in discussions following a semi-structured interview approach. We explored if test participants liked to interact with TV content through a secondary device and which kinds of interaction types they preferred with which content. Overall, we found a clear preference for keeping interactive contents and prompting on the secondary device and broadcast TV content on the primary screen. The workshops generated numerous ideas concerning possible personalization of such service.

KW - second screen

KW - itv

KW - qualitative study

KW - interaction

KW - prompting

KW - cross media

M3 - Article in proceeding

SP - 104

EP - 107

BT - Adjunct proceedings of the 10th European interactive TV conference (EuroITV)

PB - Fraunhofer Institute for Open Communication Systems, FOKUS

T2 - 10th European Interactive TV Conference

Y2 - 4 July 2012 through 6 July 2012

ER -

Interactive TV: Interaction and Control in Second-screen TV Consumption

Abstract

Conference

Keywords

Access to Document

AUB Link

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Projects

CAMMP - Converged Advanced Mobile Media Platforms

Cite this