Internal destination branding and the case of 'Fresh Eyes'

Peter Kvistgaard, John Hird, Bodil Stilling Blichfeldt

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

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Abstract

https://conference.cbs.dk/index.php/23th/NSTHR/paper/view/2100

Original language	English
Title of host publication	Proceedings Book: The 23rd Nordic Symposium On Tourism and Hospitality Research
Number of pages	3
Publisher	CBS
Publication date	1 Oct 2014
Publication status	Published - 1 Oct 2014
Event	23rd Nordic Symposium in Tourism and Hospitality Research : The values of Tourism - CBS/AAU København, København, Denmark Duration: 2 Oct 2014 → 4 Oct 2014

Conference	23rd Nordic Symposium in Tourism and Hospitality Research
Location	CBS/AAU København
Country/Territory	Denmark
City	København
Period	02/10/2014 → 04/10/2014

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title = "Internal destination branding and the case of 'Fresh Eyes'",

abstract = "https://conference.cbs.dk/index.php/23th/NSTHR/paper/view/2100",

author = "Peter Kvistgaard and John Hird and Blichfeldt, {Bodil Stilling}",

year = "2014",

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booktitle = "Proceedings Book: The 23rd Nordic Symposium On Tourism and Hospitality Research",

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Kvistgaard, P, Hird, J & Blichfeldt, BS 2014, Internal destination branding and the case of 'Fresh Eyes'. in Proceedings Book: The 23rd Nordic Symposium On Tourism and Hospitality Research: The Values of Tourism. CBS, 23rd Nordic Symposium in Tourism and Hospitality Research , København, Denmark, 02/10/2014. <https://conference.cbs.dk/index.php/23th/NSTHR/paper/view/2100>

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AU - Kvistgaard, Peter

AU - Hird, John

AU - Blichfeldt, Bodil Stilling

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AB - https://conference.cbs.dk/index.php/23th/NSTHR/paper/view/2100

M3 - Article in proceeding

BT - Proceedings Book: The 23rd Nordic Symposium On Tourism and Hospitality Research

PB - CBS

T2 - 23rd Nordic Symposium in Tourism and Hospitality Research

Y2 - 2 October 2014 through 4 October 2014

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